The Myth of the Garage

The Myth of the Garage: And Other Minor Surprises is a short collection of columns written by Dan and Chip Heath between 2007 and 2011

http://www.heathbrothers.com/resources/download/myth-of-the-garage.pdf
 
 
The Myth of the Garage: And Other Minor Surprises is a short collection of columns written by Dan and Chip Heath between 2007 and 2011. Topics in the collection include:

  • Why you should never buy another mutual fund ("The Horror of Mutual Funds")
  • Why your gut may be more ethical than your brain ("In Defense of Feelings")
  • How to communicate with numbers in a stickier way ("The Gripping Statistic")
  • Why Second Life didn't take over the world as expected ("The Future Fails Again")
  • What could lead you to pay $300 for a pair of socks ("The Inevitability of $300 Socks")
  • And 12 others...

http://www.heathbrothers.com/the-myth-of-the-garage/

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